Automotive retention SaaS
Make every vehicle sale drive lasting loyalty.
MLG DriveShine connects dealership sales with an unlimited car wash program—creating a useful ownership benefit and more reasons for customers to return.
Built for independent dealerships and multi-location groups.
The retention loop
Vehicle sale → wash benefit → return visits → stronger dealer relationship
What to expect
A practical program, not another disconnected perk.
A rollout shaped around dealership operations
Clear program scope before implementation
Measurable enrollment and engagement signals
One connected ownership journey
From showroom delivery to the next conversation.
MLG DriveShine gives dealership teams a structured way to pair an unlimited wash benefit with customer retention—without losing sight of the experience after the keys change hands.
Attach a wash membership at the sale
Give buyers an immediate ownership benefit while the dealership creates a reason to stay connected after delivery.
Sale
Set eligibility at delivery
Enroll
Activate the wash benefit
Retain
Create useful return moments
Keep the dealership relationship active
Turn recurring wash visits into timely opportunities for service reminders, ownership messaging, and future sales conversations.
See engagement across the program
Track enrollment and usage signals so dealership teams can understand adoption and improve the customer journey.
Program packages
Scope matched to your dealership.
Every deployment begins with discovery. Pricing is tailored to location count, projected enrollments, workflow, and integration requirements—so you only fund the program you can operate well.
Request a tailored proposalSingle location
Dealership Launch
Program setup, enrollment workflow, team onboarding, and core engagement reporting.
Custom quote
Multi-location
Dealer Group
Everything in Launch, plus location-level visibility, coordinated rollout, and group reporting.
Custom quote
Complex operations
Enterprise Partnership
Custom workflows, implementation planning, integration scoping, and dedicated program support.
Let’s scope it
Program details
Questions before the first conversation.
Build the retention loop
Turn the next vehicle delivery into a lasting relationship.
Tell us how your dealership sells, delivers, and follows up. We’ll map a DriveShine program around the operation.